CB5 5th Edition Babin Solutions Manual

CB5 5th Edition Babin Solutions Manual

Product details:

• ISBN-10 ‏ : ‎ 9781133629689
• ISBN-13 ‏ : ‎ 978-1133629689
• Author: Barry J. Babin

Created through a “student-tested, faculty-approved” review process with over 250 students and faculty, CB5 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. Award-winning authors Babin and Harris cover essential consumer behavior topics through a unique concept-driven presentation enhanced by online resources that appeal to today’s students and encourage participation. New end-of-part cases highlight today’s challenges, and the latest consumer behavior statistics and contemporary examples in this edition reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior. Convenient chapter-by-chapter student study cards and unique Instructor Prep Cards help you easily transition to this new edition. The CB5 CourseMate interactive online resources bring concepts to life with learning and study tools that ensure student engagement. In an unforgettable presentation focused on students’ needs, CB5 brings consumer behavior to life.

Table contents:

Part I: INTRODUCTION. 1. What Is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part 1 Case Studies.

Part II: INTERNAL INFLUENCERS. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. Part 2 Case Studies.

Part III: EXTERNAL INFLUENCERS. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part 3 Case Studies.

Part IV: CONSUMPTION PROCESS. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part 4 Case Studies.

Part V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior. Part 5 Case Studies.

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