Concepts in Strategic Management and Business Policy 14th Edition Wheelen Test Bank

Concepts in Strategic Management and Business Policy 14th Edition Wheelen Test Bank

Product details:

• ISBN-10 ‏ : ‎ 0133126129
• ISBN-13 ‏ : ‎ 978-0133126129
• Author: Thomas L Wheelen, Thomas Wheelen, J David Hunger, J Hunger, Alan N Hoffman, Alan Hoffman, Charles E Bamford, Charles Bamford

For Strategic Management and Business Policy courses.

Class-tested approach to Strategy with new focus on environmental sustainability.

Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face issues such as climate change, global warming and energy availability.

Table contents:

Part 1: The Tools of Strategic Analysis

1. What Is Strategy and the Strategic Management Process?

2. Evaluating a Firm’s External Environment

3. Evaluating a Firm’s Internal Capabilities

Part 2: Business-Level Strategies

4. Cost Leadership

5. Product Differentiation

Part 3: Corporate Strategies

6. Vertical Integration

7. Corporate Diversification

8. Organizing to Implement Corporate Diversification

9. Strategic Alliances

10. Mergers and Acquisitions

11. International Strategies

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