Contemporary Marketing 3rd Edition Boone Test Bank
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Contemporary Marketing 3rd Edition Boone Test Bank
Product details:
- ISBN-10 : 0176648828
- ISBN-13 : 978-0176648824
- Author: Louis Boone
Connecting with Customers. Contemporary Marketing provides students with a current, relevant, and cutting-edge approach to marketing. The text’s up-to-date research and focus on strategy give it the academic rigour necessary for a course on the principles of marketing. The student-centred approach and industry-focused content (including SME and Green Marketing boxes) connect the student to both the academic research and their lives after graduation.
Table contents:
1. The Changing Face of Business
2. Business Ethics and Social Responsibility
3. Economic Challenges Facing Business Today
4. Competing in World Markets
5. Forms of Business Ownership and Organization
6. Starting Your Own Business: The Entrepreneurship Alternative
7. Management, Leadership, and the Internal Organization
8. Human Resource Management: From Recruitment to Labour Relations
9. Top Performance through Empowerment, Teamwork, and Communication
10. Production and Operations Management
11. Customer-Driven Marketing
12. Product and Distribution Strategies
13. Promotion and Pricing Strategies
14. Using Technology to Manage Information
15. Understanding Accounting and Financial Statements
16. The Financial System
17. Financial Management
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