Electronic Commerce 11th Edition Gary Schneider Solutions Manual
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Electronic Commerce 11th Edition Gary Schneider Solutions Manual.
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Electronic Commerce 11th Edition Gary Schneider Solutions Manual
Product details:
- ISBN-10 : 128542543X
- ISBN-13 : 978-1285425436
- Author: Gary Schneider
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, “Business Case Approaches” and “Learning From Failure” boxes highlight the experiences of actual companies to illustrate real-world practice in action.
Table contents:
Ch 1: Introduction to Electronic Commerce
Ch 2: Technology Infrastructure: The Internet and the World Wide Web
Ch 3: Selling on the Web
Ch 4: Marketing on the Web
Ch 5: Business-to-Business Activities: Improving Efficiency and Reducing Costs
Ch 6: Social Networking, Mobile Commerce, and Online Auctions
Ch 7: The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
Ch 8: Web Server Hardware and Software
Ch 9: Electronic Commerce Software
Ch 10: Electronic Commerce Security
Ch 11: Payment Systems for Electronic Commerce
Ch 12: Managing Electronic Commerce Implementations
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