Electronic Commerce 12th Edition Gary Schneider Test Bank
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Product details:
- ISBN-10 : 1305867815
- ISBN-13 : 978-1305867819
- Author:
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today’s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing “Learning From Failure” segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
Table of contents:
Part 1: Introduction
Ch 1: Introduction to Electronic Commerce
Ch 2: Technology Infrastructure: The Internet and the World Wide Web
Part 2: Business Strategies for Electronic Commerce
Ch 3: Selling on the Web
Ch 4: Marketing on the Web
Ch 5: Business-to-Business Activities: Improving Efficiency and Reducing Costs
Ch 6: Social Networking, Mobile Commerce, and Online Auctions
Ch 7: The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
Part 3: Technologies for Electronic Commerce
Ch 8: Web Server Hardware and Software
Ch 9: Electronic Commerce Software
Ch 10: Electronic Commerce Security
Ch 11: Payment Systems for Electronic Commerce
Part 4: Integration
Ch 12: Managing Electronic Commerce Implementations
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