Entrepreneurship 2008 1st Edition Bygrave Solutions Manual
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Product details:
- ISBN-10 : 0471755451
- ISBN-13 : 978-0471755456
- Author:
How do you come up with a good idea for a business? What are the unique marketing challenges that you’ll face? How do you acquire the necessary financing? Written by one of the biggest names in the field, this book will arm readers with the knowledge to turn inspiration into results. It explores the trials and tribulations of entrepreneurship so that readers will have the necessary tools to start their own businesses. Critical steps are explained in an engaging style that helps make complex issues easy to understand.
Table of contents:
1 The Power of Entrepreneurship 1
2 The Entrepreneurial Process 51
3 Opportunity Recognition, Shaping, and Reshaping 83
4 Understanding Your Business Model and Developing Your Strategy 129
5 Entrepreneurial Marketing 167
6 Selling in an Entrepreneurial Context 209
7 Building the Founding Team 237
8 The Business Planning Process 279
9 Building Your Pro Forma Financial Statements 353
10 Financing Entrepreneurial Ventures Worldwide 387
11 Raising Money for Starting and Growing Businesses 431
12 Debt and Other Forms of Financing 473
13 Legal and Tax Issues, Including Intellectual Property 515
14 Entrepreneurial Growth 553
15 Social Entrepreneurship 589
Glossary 614
Index 620
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