Entrepreneurship 2008 1st Edition Bygrave Test Bank

Entrepreneurship 2008 1st Edition Bygrave Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1118906853
• ISBN-13 ‏ : ‎ 978-1118906859
• Author: William D. Bygrave (Author), Andrew Zacharakis (Author), Sean Wise (Author)

Entrepreneurship, Canadian Edition combines the concepts and theories of entrepreneurship with practical instruction and a range of real-life examples and cases. The concepts cover what aspiring entrepreneurs need to know to start and grow their businesses while the examples and cases tell the stories of real entrepreneurs. The text covers all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, and building it into a viable business.

Table contents:

1 The Power of Entrepreneurship

2 The Entrepreneurial Process

3 Opportunity Recognition, Shaping, and Reshaping

4 Understanding Your Business Model and Developing Your Strategy

5 Entrepreneurial Marketing

6 Selling in an Entrepreneurial Context

7 Building the Founding Team

8 The Business Planning Process

9 Building Your Pro Forma Financial Statements

10 Financing Entrepreneurial Ventures Worldwide

11 Raising Money for Starting and Growing Businesses

12 Debt and Other Forms of Financing

13 Legal and Tax Issues, Including Intellectual Property

14 Entrepreneurial Growth

15 Social Entrepreneurship

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