Essentials of Contemporary Business 1st Edition Boone Test Bank

Instant download Essentials of Contemporary Business 1st Edition Boone Test Bank pdf docx epub after payment.

Product Details:

• Author: Louis E. Boone, David L. Kurtz
• ISBN: 978-1-118-79923-9

We’ve listened. Boone/Kurtz, Essentials of Contemporary Business is the flexible, current, and easy-to-use resource that today’s students and teachers want. Our commitment to delivering solutions at the speed of business has produced the perfect combination of current material, illustrative examples and a storytelling narrative — all in a brief, valued-priced package. Covering all of the major topics of the introduction to business course, Boone/Kurtz, Essentials of Contemporary Business offers shorter chapters and a visually pleasing design paired with a comprehensive suite of resources to help you make business concepts come alive. Experience a textbook program that supports your goals to stimulate curiosity, show relevance, promote creativity, and prepare students for what’s ahead, in both their academic and business careers.

Table of contents:

PART 1 Business in a Global Environment

1 The Changing Face of Business 1

2 Business Ethics and Social Responsibility 17

3 Economic Challenges Facing Contemporary Business 33

4 Competing in World Markets 51

PART 2 Starting and Growing Your Business

5 Small Business and Forms of Business Ownership 67

6 Starting Your Own Business 83

PART 3 Management: Building Organizational Capability for Superior Performance

7 Management, Leadership, and the Internal Organization 99

8 Human Resource Management: From Recruitment to Labor Relations 115

9 Top Performance through Empowerment, Teamwork, and Communication 131

10 Production and Operations Management 147

PART 4 Marketing Management

11 Customer-Driven Marketing 163

12 Product and Distribution Strategies 179

13 Promotion and Pricing Strategies 195

PART 5 Managing Technology and Information

14 Using Technology to Manage Information 211

PART 6 Managing Financial Resources

15 Understanding Accounting and Financial Statements 227

16 The Financial System 247

17 Financial Management 261

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