Developing the Public Relations Campaign A Team Based Approach 2nd Edition Bobbitt Solutions Manual

Developing the Public Relations Campaign A Team Based Approach 2nd Edition Bobbitt Solutions Manual

Product details:

• ISBN-10 ‏ : ‎ 0205569900
• ISBN-13 ‏ : ‎ 978-0205569908
• Author: Bobbitt, Randy; Sullivan, Ruth

Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process–the PIE chart–that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.

Table contents:
Part I : Background Chapter 1: The Nature Of Persuasive Campaigns

Part II: Public Relations Process Chapter 2: An Overview of the Public Relations Process Chapter 3: Planning: Background Research Chapter 4: Planning: Primary Research Chapter 5: Planning: Goals and Objectives, Messages and Themes, Channels and Strategies Chapter 6: Implementation: Traditional Media Channels Chapter 7: Implementation: The Internet and Social Media Chapter 8: Implementation: Nonmedia Channels Chapter 9: Implementation: Logistics Chapter 10: Evaluation

Part III: Professional Responsibility Chapter 11: Legal and Ethical Considerations Chapter 12: International, Multicultural, and Gender Issues Appendix A Sources and Suggested Further Readings Appendix B Internet Resources for Public Relations

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