Integrated Advertising Promotion and Marketing Communications 6th Edition Clow Test Bank

Instant download Integrated Advertising Promotion and Marketing Communications 6th Edition Clow Test Bank pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 0133126250
• ISBN-13 ‏ : ‎ 978-0133126259
• Author: Kenneth E. Clow, Donald E. Baack

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

Table of contents:

1. Part 1 The IMC Foundation
2. Chapter 1 Integrated Marketing Communications
3. Chapter 2 Brand Management
4. Chapter 3 Buyer Behaviors
5. Chapter 4 The IMC Planning Process
6. Part 2 IMC Advertising Tools
7. Chapter 5 Advertising Campaign Management
8. Chapter 6 Advertising Design
9. Chapter 7 Traditional Media Channels
10. Part 3 Digital, Mobile, and Alternative Marketing
11. Chapter 8 Digital and Mobile Marketing
12. Chapter 9 Social Media
13. Chapter 10 Alternative Marketing
14. Part 4 IMC Promotional Tools
15. Chapter 11 Database and Direct Response Marketing and Personal
16. Chapter 12 Sales Promotions
17. Chapter 13 Public Relations and Sponsorship Programs
18. Part 5 IMC Ethics, Regulation, and Evaluation
19. Chapter 14 Regulations and Ethical Concerns
20. Chapter 15 Evaluating an Integrated Marketing Program

People Also Search:

Download full solution manual at: Integrated Advertising Promotion and Marketing Communications 6th Edition Clow

Download full test bank at: Integrated Advertising Promotion and Marketing Communications 6th Edition Clow

Download full solution manual + test bank at: Integrated Advertising Promotion and Marketing Communications 6th Edition Clow

Download full test bank + solution manual at: Integrated Advertising Promotion and Marketing Communications 6th Edition Clow

testbank download pdf Integrated Advertising Promotion and Marketing Communications 6th Edition Clow

download scribd Integrated Advertising Promotion and Marketing Communications 6th Edition Clow

solution manual download pdf Integrated Advertising Promotion and Marketing Communications 6th Edition Clow

Instant download after Payment is complete