Managerial Economics 7th Edition Keat Test Bank
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Product details:
- ISBN-10 : 0133020266
- ISBN-13 : 978-0133020267
- Author:
Directed primarily toward undergraduate/MBA students in Economics, this text also provides practical content to current and aspiring industry professionals.
This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.
The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text.
Table of contents:
- Chapter 1 Introduction
- Chapter 2 The Firm and Its Goals
- Chapter 3 Supply and Demand
- Chapter 4 Demand Elasticity
- Chapter 5 Demand Estimation and Forecasting
- Chapter 6 The Theory and Estimation of Production
- Chapter 7 The Theory and Estimation of Cost
- Chapter 8 Pricing and Output Decisions: Perfect Competition and Monopoly
- Chapter 9 Pricing and Output Decisions: Monopolistic Competition and Oligopoly
- Chapter 10 Special Pricing Practices
- Chapter 11 Game Theory And Asymmetric Information
- Chapter 12 Capital Budgeting and Risk
- Chapter 13 The Multinational Corporation In A Global Setting
- Chapter 14 Government and Industry: Challenges and Opportunities for Today’s Manager
- Chapter 15 The Global Soft Drink Industry1