Managerial Economics Applications Strategies and Tactics 13th Edition McGuigan Test Bank

Managerial Economics Applications Strategies and Tactics 13th Edition McGuigan Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1285420926
• ISBN-13 ‏ : ‎ 978-1285420929
• Author: James R McGuigan, James McGuigan, R Charles Moyer, R Moyer, Frederick Harris, Frederick HdeB Harris

By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today’s students, including an exciting focus on “green” business and environmentally friendly practices and products.

Table contents:

PART I: INTRODUCTION.

1. Introduction and Goals of the Firm.

2. Fundamental Economic Concepts.

PART II: DEMAND AND FORECASTING.

3. Demand Analysis.

4. Estimating Demand.

5. Business and Economic Forecasting.

6. Managing in the Global Economy.

PART III: PRODUCTION AND COST.

7. Production Economics.

8. Cost Analysis.

9. Applications of Cost Theory.

PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.

10. Prices, Output, and Strategy: Pure and Monopolistic Competition.

11. Price and Output Determination: Monopoly and Dominant Firms.

12. Price and Output Determination: Oligopoly.

13. Best-Practice Tactics: Game Theory.

14. Pricing Techniques and Analysis.

PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION.

15. Contracting, Governance, and Organizational Form.

16. Government Regulation.

17. Long-Term Investment Analysis.

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