MKTG 6th Edition Lamb Test Bank

MKTG 6th Edition Lamb Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1133190111
• ISBN-13 ‏ : ‎ 978-1133190110
• Author: Carl Mcdaniel, Joe F. Hair, Charles w. Lamb

MKTG 6th Edition Lamb Solutions Manual

Table contents:

PART I: THE WORLD OF MARKETING.

1. An Overview of Marketing.

2. Strategic Planning for Competitive Advantage.

3. Ethics and Social Responsibility.

4. The Marketing Environment.

5. Developing a Global Vision.

PART II: ANALYZING MARKETING OPPORTUNITIES.

6. Consumer Decision Making.

7. Business Marketing.

8. Segmenting and Targeting Markets

9. Decision Support Systems and Marketing Research.

PART III: PRODUCT DECISIONS.

10. Product Concepts.

11. Developing and Managing Products.

12. Services and Nonprofit Organization Marketing.

PART IV: DISTRIBUTION DECISIONS.

13. Marketing Channels.

14. Supply Chain Management.

15. Retailing.

PART V: PROMOTION AND COMMUNICATION STRATEGIES.

16. Promotion Planning for Competitive Advantage.

17. Advertising and Public Relations.

18. Sales Promotion and Personal Selling.

PART VI: PRICING DECISIONS.

19. Pricing Concepts.

20. Setting the Right Price.

PART VII: TECHNOLOGY-DRIVEN MARKETING

21. Customer Relationship Management (CRM).

22. Social Media & Marketing.

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