MM 3rd Edition Dawn Iacobucci Test Bank

Instant download MM 3rd Edition Dawn Iacobucci Test Bank pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 113319060X
• ISBN-13 ‏ : ‎ 978-1133190608
• Author: Dawn Iacobucci

Table of contents:

PART I: MARKETING STRATEGY.

1. Why is Marketing Management Important?

2. Customer Behavior.

3. Segmentation.

4. Targeting.

5. Positioning. PART II: PRODUCT POSITIONING.

6. Goods and Services.

7. Brands.

8. New Products. PART III: POSITIONING VIA PRICE, PLACE, PROMOTION.

9. Pricing.

10. Channels of Distribution and Logistics.

11. Advertising Messages and Marketing Communications.

12. Integrated Marketing Communications and Media Choices.

13. Social Media. PART IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.

14. Customer Satisfaction and Customer Relationships.

15. Marketing Research Tools. PART V: CAPSTONE.

16. Marketing Strategy.

17. Marketing Plans.

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