MKTG 9 9th Edition Lamb Test Bank

Product details:

ISBN-10 ‏ : ‎ 130578054X
ISBN-13 ‏ : ‎ 978-1305780545
Author: Carl Mcdaniel, Joe F. Hair, Charles w. Lamb

MKTG 9 maximizes student effort and engagement by empowering them to direct their own learning, through a single, affordable course solution. MKTG 9 offers full coverage of course concepts through unique resources and features that reflect the natural study habits of students. Additionally, instructors benefit from up-to-date, real-world examples of marketing efforts by popular companies, coupled with straightforward quizzing, assessment, and reporting options. MKTG 9 offers:

Table contents:

1. An Overview of Marketing.

2. Strategic Planning for Competitive Advantage.

3. Ethics and Social Responsibility.

4. The Marketing Environment.

5. Developing a Global Vision.

6. Consumer Decision Making.

7. Business Marketing.

8. Segmenting and Targeting Markets.

9. Marketing Research.

10. Product Concepts.

11. Developing and Managing Products.

12. Services and Nonprofit Organization Marketing.

13. Supply Chain Management.

14. Marketing Channels.

15. Retailing.

16. Marketing Communications.

17. Advertising, Public Relations, and Sales Promotion.

18. Personal Selling and Sales Management.

19. Social Media and Marketing.

20. Pricing Concepts.

21. Setting the Right Price.

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