Practice of Public Relations 12th Edition Seitel Test Bank
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Instant download Practice of Public Relations 12th Edition Seitel Test Bank pdf docx epub after payment.
Product details:
- ISBN-10 : 0133083578
- ISBN-13 : 978-0133083576
- Author: Fraser P. Seitel
Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.
The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations —including heavy emphasis on social media and ethics.
Practice of Public Relations 12th Edition Seitel Solutions Manual
Table of contents:
- Part I: Evolution
- 1. Defining Public Relations
- 2. The History and Growth of Public Relations
- Part II: Preparation/Process
- 3. Communication
- 4. Public Opinion
- 5. Management
- 6. Ethics
- 7. The Law
- 8. Research
- Part III: The Publics
- 9. Media
- 10. Social Media
- 11. Employee Relations
- 12. Government Relations
- 13. Community Relations
- 14. International Consumer Relations
- Part IV: Execution
- 15. Public Relations Writing
- 16. Integrated Marketing Communications
- 17. Crisis Management
- 18. Launching a career
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