Essentials of Marketing 12th Edition Lamb Test Bank

Product details:

ISBN-10 ‏ : ‎ 1285142241
ISBN-13 ‏ : ‎ 978-1111776657
Author: Charles W. Lamb, Jr.

This textbook was a custom order for my university. It is loose leaf, has a different cover and claims to be a 12th edition but it contains virtually no differences to the 7th edition of Essentials of Marketing. The book in Image 1 (custom loose leaf). The book in Image 2 is the edition it is identical to.

Table contents:

Introduction	iv
	Chapter Guides and Questions
Part 1	The World of Marketing
Chapter 1	An Overview of Marketing	3
Chapter 2	Strategic Planning for Competitive Advantage	19
Chapter 3	The Marketing Environment and Marketing Ethics	43
Chapter 4	Developing a Global Vision	67
Part 2	Analyzing Marketing Opportunities
Chapter 5	Consumer Decision Making	95
Chapter 6	Business Marketing	123
Chapter 7	Segmenting and Targeting Markets	149
Chapter 8	Decision Support Systems and Marketing Research	177
Chapter 9	Product Concepts	203
Part 3	Product Decisions
Chapter 10	Developing and Managing Products	227
Chapter 11	Services and Nonprofit Organization Marketing	249
Chapter 12	Marketing Channels and Supply Chain Management	275
Part 4	Distribution Decisions
Chapter 13	Retailing	305
Chapter 14	Integrated Marketing Communications	331
Part 5	Integrated Marketing Communications
Chapter 15	Advertising and Public Relations	355
Chapter 16	Sales Promotion and Personal Selling	377
Part 6	Pricing Decisions
Chapter 17	Pricing Concepts	401
Chapter 18	Setting the Right Price	425
Part 7	Technology Driven Marketing
Chapter 19	Internet Marketing	451
Chapter 20	One-to-One Marketing	467
	Solutions
	Chapter 1 An Overview of Marketing	487
	Chapter 2 Strategic Planning for Competitive Advantage	492
	Chapter 3 The Marketing Environment and Marketing Ethics	498
	Chapter 4 Developing a Global Vision	504
	Chapter 5 Consumer Decision Making	511
	Chapter 6 Business Marketing	517
	Chapter 7 Segmenting and Targeting Markets	523
	Chapter 8 Decision Support Systems and Marketing Research	530
	Chapter 9 Product Concepts	535
	Chapter 10 Developing and Managing Products	540
	Chapter 11 Services and Nonprofit Organization Marketing	547
	Chapter 12 Marketing Channels and Supply Chain Management	552
	Chapter 13 Retailing	559
	Chapter 14 Integrated Marketing Communications	564
	Chapter 15 Advertising and Public Relations	569
	Chapter 16 Sales Promotion and Personal Selling	575
	Chapter 17 Pricing Concepts	580
	Chapter 18 Setting the Right Price	586
	Chapter 19 Internet Marketing	593
	Chapter 20 One-to-One Marketing	597

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