Retailing 8th Edition Dunne Solutions Manual

Instant download Retailing 8th Edition Dunne Solutions Manual pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 1133953808
• ISBN-13 ‏ : ‎ 978-1133953807
• Author: Patrick M. Dunne, Robert F. Lusch, James R. Carver 

Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne, Lusch, and Carver bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style enlivened by full-color pictures and illustrations.

Table of contents:

Part I: INTRODUCTION TO RETAILING.

1. Perspectives on Retailing.

2. Retail Strategic Planning and Operations Management. Part II: THE RETAILING ENVIRONMENT.

3. Retail Customers.

4. Evaluating the Competition in Retailing.

5. Managing the Supply Chain.

6. Legal and Ethical Behavior. Part III: Market Selection and Location Analysis.

7. Market Selection and Retail Location Analysis. Part IV: Managing Retail Operations.

8. Managing a Retailer’s Finances.

9. Merchandise Buying and Handling.

10. Merchandise Pricing.

11. Advertising and Promotion.

12. Customer Service and Retail Selling.

13. Store Layout and Design. Part V: Retail Administration.

14. Managing People. Appendix. Glossary. Endnotes. Subject Index. URL Index.

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