THINK Marketing Canadian 2nd Edition Tuckwell Test Bank
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This is completed downloadable of THINK Marketing Canadian 2nd Edition Tuckwell Test Bank
Product Details:
- ISBN-10 : 0133815722
- ISBN-13 : 978-0133815726
- Author: Tuckwell
The second edition of Think Marketing makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The second edition’s brand new design enhances student understanding. And when combined with our online homework and personalized study tool, Think Marketing ensures that you will come to class well prepared and leave class with a richer understanding of basic marketing concepts, strategies, and practices.
Table of Content:
- 1 Contemporary Marketing
- 2 The External Marketing Environment
- 3 Strategic Marketing Planning
- 4 Marketing Intelligence
- 5 Consumer Buying Behaviour
- 6 Business-to-Business Marketing and Organizational Buying Behaviour
- 7 Market Segmentation and Target Marketing
- 8 Product Strategy
- 9 Product Management
- 10 Services and Not-for-Profit Marketing
- 11 Pricing Decisions: Objectives, Strategies and Tactics
- 12 Distribution and Supply Chain Management
- 13 Retailing
- 14 IMC: Media Advertising, Social and Mobile Communications
- 15 IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling
- 16 Global Marketing
- Discussion and Application Questions
- Glossary
- Endnotes
- Index
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