Basics of Media Writing A Strategic Approach 2nd Edition Kuehn Test Bank
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Basics of Media Writing A Strategic Approach 2nd Edition Kuehn Test Bank.
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Basics of Media Writing A Strategic Approach 2nd Edition Kuehn Test Bank
Product details:
- ISBN-10 : 1506308104
- ISBN-13 : 978-1506308104
- Author: Scott A. Kuehn, James Andrew Lingwall
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing.
Table contents:
CHAPTER 1: YOU AS A WRITER
CHAPTER 2: MEDIA WRITING PROFESSIONS AND STRATEGIES
CHAPTER 3: MEDIA WRITING STYLE AND LANGUAGE CONVENTIONS
CHAPTER 4: REPORTING AND INTERVIEWING
CHAPTER 5: HARD NEWS AND FEATURE WRITING
CHAPTER 6: ELECTRONIC NEWS WRITING: RADIO AND TELEVISION
CHAPTER 7: COPYEDITING
CHAPTER 8: MEDIA LAW AND ETHICS
CHAPTER 9: WRITING FOR SOCIAL MEDIA
CHAPTER 10: WEB COPYWRITING
CHAPTER 11: BASIC PERSUASIVE WRITING
CHAPTER 12: PUBLIC RELATIONS’
CHAPTER 13: ADVERTISING
CHAPTER 14: BUSINESS COMMUNICATION
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