Mass Communication Living in a Media World 6th Edition Hanson Test Bank

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Product Details:

• ISBN-10 ‏ : ‎ 1506358551
• ISBN-13 ‏ : ‎ 978-1506358550
• Author: Ralph E. Hanson

Table of contents:

PART I. INTRODUCTION TO THE MEDIA
Chapter 1. Living in a Media World: An Introduction to Mass Communication
The Four Levels of Communication
Understanding Our Media World
Models of Mass Communication
Evolution of the Media World
The Seven Secrets About the Media “They” Don’t Want You to Know 2.0
Chapter Review
Chapter Summary
Key Terms
Review Questions
Chapter 2. Mass Communication Effects: How Society and Media Interact
The Evolution of Media Effects Research
Effects of Media in Our Lives
Media and Society
Our Interactions With Media
The Critical/Cultural Approach
Chapter Review
Chapter Summary
Key Terms
Review Questions
Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail
The U.S. Media Industry
Big Media: The Legacy Conglomerates
Big Media: The New Players
Media Economics and the Long Tail
Chapter Review
Chapter Summary
Key Terms
Review Questions

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