Media and Culture An Introduction to Mass Communication 11th Edition Campbell Test Bank
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Media and Culture An Introduction to Mass Communication 11th Edition Campbell Test Bank.
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Product details:
- ISBN-10 : 1319058515
- ISBN-13 : 978-1319058517
- Author:
As media becomes a part of our everyday experience, it’s important to have the right tools and resources to navigate the merging worlds of text, audio, and visual media found in Media & Culture.
Table of contents:
1 Mass Communication: A Critical Approach
DIGITAL MEDIA AND CONVERGENCE
2 The Internet, Digital Media, and Media Convergence
3 Digital Gaming and the Media Playground
SOUNDS AND IMAGES
4 Sound Recording and Popular Music
5 Popular Radio and the Origins of Broadcasting
6 Television and Cable: The Power of Visual Culture
7 Movies and the Impact of Images
WORDS AND PICTURES
8 Newspapers: The Rise and Decline of Modern Journalism
9 Magazines in the Age of Specialization
10 Books and the Power of Print
THE BUSINESS OF MASS MEDIA
11 Advertising and Commercial Culture
12 Public Relations and Framing the Message
13 Media Economics and the Global Marketplace
DEMOCRATIC EXPRESSION AND THE MASS MEDIA
14 The Culture of Journalism: Values, Ethics, and Democracy
15 Media Effects and Cultural Approaches to Research
16 Legal Controls and Freedom of Expression
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