International Marketing and Export Management 7th Edition Albaum Test Bank
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International Marketing and Export Management 7th Edition Albaum Test Bank.
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Product details:
- ISBN-10 : 0273743880
- ISBN-13 : 978-0273743880
- Author:
Table of contents:
Chapter 1 – International Marketing and Exporting
Chapter 2 – Bases of International Marketing
Chapter 3 – The International Environment: Culture, Economic and Competition
Chapter 4- The International Environment: Government, Political and Legal forces
Chapter 5 – Export Market Selection: Definition and Strategies
Chapter 6 – Information for International Market(ing) Decisions
Chapter 7 – Market Entry Strategies
Chapter 8 – Export Entry Modes
Chapter 9 Non-export Entry Modes
Chapter 10 – Product Decisions
Chapter 11 – Pricing Decisions
Chapter 12 – Financing and Methods of Payment
Chapter 13 – Promotion and Marketing Communication
Chapter 14 – Handling Export Orders and Supply Chain Management
Chapter 15 – Organization of International Marketing Activities
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