Introduction to Mass Communication Media Literacy and Culture 9th Edition Baran Test Bank

Introduction to Mass Communication Media Literacy and Culture 9th Edition Baran Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1259376508
• ISBN-13 ‏ : ‎ 978-1259376504
• Author: Stanley Baran

The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. As in recent editions, chapters offer sections on smartphones, tablets, and social networking sites that discuss the impact of these technologies specific to the medium at hand. However, Chapter 10, now titled “The Internet and Social Media,” has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right.

Table contents:

Part One: Laying the Groundwork

1. Mass Communication, Culture, and Media Literacy

2. Convergence and the Reshaping of Mass Communication

Part Two: Media, Media Industries, and Media Audiences

3. Books

4. Newspapers

5. Magazines

6. Film

7. Radio, Recording, and Popular Music

8. Television, Cable, and Mobile Video

9. Video Games

10. The Internet

Part Three: Strategic Communication Industries

11. Public Relations

12. Advertising Part Four: Mass-Mediated Culture in the Information Age

13. Theories and Effects of Mass Communication

14. Media Freedom, Regulation, and Ethics

15. Global MediaGlossaryReferences

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