Marketing Defined Explained Applied 2nd Edition Levens Test Bank
Product details:
- ISBN-10 : 0132177153
- ISBN-13 : 978-0132177153
- Author: Michael Levens
Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text―rather than passively read it.
The second edition features a new format that makes it easier for readers to study and learn the material.
Table contents:
- Chapter 1. The Meaning of Marketing
- Chapter 2. The Market in Marketing
- Chapter 3. Planning and Marketing in an Organization
- Chapter 4. A Broader Perspective on Marketing
- Chapter 5. Global Marketing
- Chapter 6. Value for Customers
- Chapter 7. A Perspective on Consumer Behavior
- Chapter 8. Consumer Insight
- Chapter 9. The Brand
- Chapter 10. Segmenting, Targeting, and Positioning
- Chapter 11. The Marketing Plan
- Chapter 12. Product and Service Strategies
- Chapter 13. Pricing Strategies
- Chapter 14. Supply Chain and Distribution Strategies
- Chapter 15. Retailing and Wholesaling
- Chapter 16. Marketing Communications: Advertising and Sales Promotion
- Chapter 17. Personal Selling and Direct Marketing Strategies
- Chapter 18. Integrated Marketing Communications
- Chapter 19. The Marketing Mix
- Chapter 20. Marketing Measurement
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