Marketing International 17th Edition Hult Test Bank
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Marketing International 17th Edition Hult Test Bank
Product details:
- ISBN-10 : 1285092600
- ISBN-13 : 978-1285092607
- Author: William M. Pride
Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING 2014, International Edition combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they’ll need to succeed in today’s competitive business environment. MARKETING 2014, International Edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
Table contents:
Part 1: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS. 1. An Overview of Strategic Marketing. 2. Planning, Implementing, and Evaluating Marketing Strategies.
Part 2: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES. 3. The Marketing Environment. 4. Social Responsibility and Ethics in Marketing.
Part 3: MARKETING RESEARCH AND TARGET MARKET ANALYSIS. 5. Marketing Research and Information Systems. 6. Target Markets: Segmentation and Evaluation.
Part 4: CUSTOMER BEHAVIOR AND E-MARKETING. 7. Consumer Buying Behavior. 8. Business Markets and Buying Behavior. 9. Reaching Global Markets. 10. Digital Marketing and Social Networking.
Part 5: PRODUCT DECISIONS. 11. Product Concepts. 12. Developing and Managing Products. 13. Services Marketing. 14. Branding and Packaging.
Part 6: DISTRIBUTION DECISIONS. 15. Marketing Channels and Supply-Chain Management. 16. Retailing, Direct Marketing, and Wholesaling.
Part 7: PROMOTION DECISIONS. 17. Integrated Marketing Communications. 18. Advertising and Public Relations. 19. Personal Selling and Sales Promotion.
Part 8: PRICING DECISIONS. 20. Pricing Concepts. 21. Setting Prices.
Appendix A Careers in Marketing(will be an interactive online Career assessment resource for students).
Appendix B Financial Analysis in Marketing.
Appendix C Sample Marketing Plan.
Glossary.
Name Index.
Organization Index.
Subject Index.
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