Marketing Management 1st Edition Marshall Test Bank

1. Marketing in today’s global business milieu
2. Elements of marketing strategy and planning
3. Perspectives on CRM and marketing metrics
4. Managing marketing information
5. Understanding customers: business-to-consumer markets
6. Understanding customers: business-to-business markets
7. Segmentationn, target marketing, and positioning
8. The product experience: product strategy and building the brand
9. The product experience: new-product development and service
10. Managing pricing decisions
11. Managing marketing channels and the supply chain
12. Points of customer interface: bricks and clicks
13. Integrated marketing communications: promotional strategy, advertising, sales promotion, and public relations
14. Inegrated marketing communications: personal selling, direct marketing, and interactive marketing

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