Marketing Research Arab World Editions 1st Edition Malhotra Test Bank

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Marketing Research Arab World Editions 1st Edition Malhotra Test Bank

Product details:

  • ISBN-10 ‏ : ‎ 1408272369
  • ISBN-13 ‏ : ‎ 978-1408272367
  • Author: Malhotra

The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world – preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region’s most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.

Table contents:

  1. Introduction to Marketing Research
  2. Defining the Marketing Research Problem and Developing an Approach
  1. Research Design, Secondary and Syndicated Data
  2. Qualitative Research
  3. Survey and Observation
  4. Experimentation and Causal Research
  5. Measurement and Scaling
  6. Questionnaire and Form Design
  7. Sampling Design and Procedures
  1. Data Collection and Preparation
  2. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation
  3. Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression
  4. Report Preparation and Presentation

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