Marketing Strategy 5th Edition Ferrell Test Bank

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Marketing Strategy 5th Edition Ferrell Test Bank.

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Product Details:

  • ISBN-10 ‏ : ‎ 053846738X
  • ISBN-13 ‏ : ‎ 978-0538467384
  • Author:  O. C. Ferrell, Michael D. Hartline

Table of contents:

1. Strategic Marketing Planning
2.Situation Analysis
3.SWOT Analysis: A Framework for Developing Marketing Strategy
4.Market Segmentation, Target Marketing, and Positioning
5.Developing Customer Relationships Through Quality, Value, and Satisfaction
6.Product Strategy
7.Developing a Pricing Strategy
8.Distribution and Supply Chain Management
9.Integrated Marketing Communications
10.Marketing Implementation and Control.

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