Marketing The Core Canadian 5th Edition Kerin Test Bank

Marketing The Core Canadian 5th Edition Kerin Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1259269264
• ISBN-13 ‏ : ‎ 978-1259269264
• Author: Roger A. Kerin, Steven W. Hartley, Christina Clements, Arsenio Bonifacio, Carol Bureau

Kerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing. The Fifth Canadian Edition builds on the strengths of the previous editions, adding new elements that make the material even more interactive, engaging, and relevant. Marketing: The Core is designed so that students learn and enjoy learning about marketing. It is current. It is real. It reflects marketing in Canada.

Table contents:

1. Understanding marketing
2. Understanding markets and their behaviour
3. Designing marketing strategies and marketing mix elements
4. Focusing on new and evolving areas
5. Putting it all together

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