Small Business Management Launching and Growing Canadian 6th Edition Longenecker Test Bank
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Small Business Management Launching and Growing Canadian 6th Edition Longenecker Test Bank.
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Small Business Management Launching and Growing Canadian 6th Edition Longenecker Test Bank
Product details:
- ISBN-10 : 0176532218
- ISBN-13 : 978-0176532215
- Author: Justin G. Longenecker
Help your students realize their dreams of small business success with Small Business Management: Launching and Growing New Ventures, Sixth Canadian Edition. This text incorporates current theory and practice relating to starting, managing, and growing small firms. With well-balanced coverage of critical small business issues, innovative tools, engaging examples, and integrated resource package, Small Business Management provides instructors with the necessary tools to support the varied goals of those seeking independent business careers. Students appreciate the text’s clear and concise writing style that makes business concepts understandable, and the real-world examples and hands-on activities that help them understand how to apply those concepts. The sixth Canadian edition is available with MindTap, a powerful online platform that provides a clear learning path that gets students thinking like entrepreneurs.
Table contents:
Preface
Part One: Entrepreneurial Opportunity
Chapter 1: Entrepreneurs
Chapter 2: Start-Up and the Need for Competitive Advantage
Chapter 3: Family Enterprise
Chapter 4: Franchising and Buyouts
Part Two: Planning and Marketing New Ventures
Chapter 5: Developing an Effective Business Plan
Chapter 6: Small Business Marketing, Product, and Pricing Strategies
Chapter 7: Distribution and Promotional Strategies
Chapter 8: Global Marketing
Part Three: Managing New Venture Operations
Chapter 9: The New Venture Team, Small Firm Management, and Managing Human Resources
Chapter 10: Form of Organization and Legal Issues
Chapter 11: Selecting a Location and Planning the Facilities
Chapter 12: Operations Management and Control Systems
Chapter 13: Understanding Financial Statements and Forecasting
Chapter 14: Sources of Financing
Chapter 15: Managing Growing Firms and Exit Strategies
Cases
Appendix A: Sample Business Plan: Magma Thermal Barriers
Endnotes
Glossary
Index
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Small Business Management Launching and Growing Canadian 6th Edition Longenecker Solutions Manual
