Social Media Marketing A Strategic Approach 1st Edition Barker Solutions Manual
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Social Media Marketing A Strategic Approach 1st Edition Barker Solutions Manual.
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Product Details:
- ISBN-10 : 0538480874
- ISBN-13 : 978-0538480871
- Author:
Table of contents:
- Chapter 1: The Role of Social Media Marketing
- What Is SMM?
- The Seven Myths of SMM
- The History of SMM
- Why SMM Is Different
- Careers in SMM
- What Are the Characteristics of a Successful Social Media Marketer?
- Best Practices for SMM
- Notes
- Chapter 2: Goals and Strategies
- What Is a SMM Plan?
- SMM Planning Cycle
- Listen and Observe: Five Stages
- Listen and Observe: Listening Centers
- Setting Goals and Objectives
- Determining Strategies
- Linking Goals with a Call to Action
- Self-Promotion versus Building an Army of Advocates
- Best Practices for Developing a Social Media Strategy
- Notes
- Chapter 3: Identifying Target Audiences
- The Importance of Targeting in SMM
- The Targeting Process in SMM
- Targeting Ads and Posts on Social Platforms
- Best Practices for Targeting Branded Posts
- Notes
- Chapter 4: Rules of Engagement for SMM and Social Media Governance
- Permission versus Interruption Marketing: Developing the Social Contract
- Incorporating a Holistic Approach to SMM
- Social Media’s Role in Developing a Successful Inbound Marketing Methodology
- SMM Ethics
- Making Ethical Decisions
- Global Perspective
- Best Practices: Following the Rules of Engagement for SMM
- Notes
…
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