Strategic Marketing 1st Edition Mooradian Test Bank
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Strategic Marketing 1st Edition Mooradian Test Bank
Product details:
- ISBN-10 : 0136028047
- ISBN-13 : 978-0136028048
- Author: Prof Todd a Mooradian, Prof Lawrence J. Ring, Prof. Kurt Matzler
Section I – Overview
Section II – Situation Assessment
Section III – Marketing Strategies
Section IV – Strategy Formulation
Section V – Implementation
Section VI – Documentation, and Assessment and Adjustment
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