Business Communication Process and Product 8th Edition Guffey Test Bank
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Business Communication Process and Product 8th Edition Guffey Test Bank.
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Product details:
- ISBN-10 : 1285094077
- ISBN-13 : 978-1285094076
- Author:
A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market’s most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today’s visual learners. Most importantly, the hallmark features that made Guffey the market leader ? abundant model documents, the 3×3 writing process, case studies, and an efficient 16-chapter format ? continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.
Table of contents:
- Unit 1: Communication Foundations
- Ch 1: Business Communication in the Digital Age
- Ch 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
- Ch 3: Intercultural Communication
- Unit 2: The Writing Process in the Digital Age
- Ch 4: Planning Business Messages
- Ch 5: Organizing and Drafting Business Messages
- Ch 6: Revising Business Messages
- Unit 3: Workplace Communication
- Ch 7: Short Workplace Messages and Digital Media
- Ch 8: Positive Messages
- Ch 9: Negative Messages
- Ch 10: Persuasive and Sales Messages
- Unit 4: Reports, Proposals, and Presentations
- Ch 11: Reporting in the Digital-Age Workplace
- Ch 12: Informal Business Reports
- Ch 13: Proposals, Business Plans, and Formal Business Reports
- Ch 14: Business Presentations
- Unit 5: Employment Communication
- Ch 15: The Job Search and Résumés in the Digital Age
- Ch 16: Interviewing and Following Up
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