Business Communication Process and Product 7th Edition Guffey Test Bank
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Business Communication Process and Product 7th Edition Guffey Test Bank.
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Product details:
- ISBN-10 : 0538466251
- ISBN-13 : 978-0538466257
- Author: Mary Ellen Guffey (Author)
“Business Communication: Process and Product” presents the most current and authoritative communication technology and business communication concepts. Written by award-winning author and renowned leader Mary Ellen Guffey and new coauthor Dana Loewy, offer the most up-to-date and best researched text on the market. The 7th edition includes new, interactive student resources and comprehensive coverage of workplace technology. This innovative coverage enhances the hallmark features of this textbook: the 3-x-3 writing process, three-part case studies, abundant use of model documents, and complete coverage in a 16-chapter textbook while retaining unparalleled teaching resources to help instructors plan and manage their courses.
Table of contents:
PART I: COMMUNICATION FOUNDATIONS.
1. Effective and Ethical Communication at Work.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication. PART II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages. PART III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive Messages.
9. Negative Messages.
10. Persuasive Messages. PART IV: REPORTS, PROPOSALS, AND PRESENTATIONS.
11. Business Report Basics.
12. Informal Business Reports.
13. Proposals and Formal Reports.
14. Business Presentations. PART V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Resumes, and Cover Letters.
16. Interviewing and Following U. Appendixes. A: Grammar and Mechanics Guide. B: Document Format Guide. C: Documentation Guide. D: Correction Symbols. End Matter. Key to C.L.U.E. Review Exercises. Glossary. Notes. Acknowledgments. Index.
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