Consumer Behaviour 6th Edition Schiffman Test Bank

Instant download Consumer Behaviour 6th Edition Schiffman Test Bank pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 144256153X
• ISBN-13 ‏ : ‎ 978-1442561533
• Author:  Leon Schiffman

Table of contents:

1. Chapter 1 The foundations of consumer behaviour
2. Chapter 2 Market segmentation: segmenting, targeting and positioning for diverse consumer mark
3. Chapter 3 Consumer needs and motivation
4. Chapter 4 Personality and self-concept
5. Chapter 5 Consumer perception
6. Chapter 6 Consumer learning and involvement
7. Chapter 7 Consumer attitudes—attitude development and change
8. Chapter 8 Social influences on consumer behaviour
9. Chapter 9 The family
10. Chapter 10 Social class and consumer behaviour
11. Chapter 11 The influence of culture on consumer behaviour
12. Chapter 12 Subcultural aspects of consumer behaviour
13. Chapter 13 Cross-cultural consumer behaviour: An international perspective
14. Chapter 14 Decision making
15. Chapter 15 Consumer influence and diffusion of innovations
16. Chapter 16 Public policy and consumer protection

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