Essentials of Marketing Research 3rd Edition Hair Test Bank
You may also like
Instant download Essentials of Marketing Research 3rd Edition Hair Test Bank pdf docx epub after payment.
Product details:
- ISBN-10 : 0078028817
- ISBN-13 : 978-0078028816
- Author:
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors’ years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Table of contents:
Part 1: The Role and Value of Marketing Research Information
Chapter 1: Marketing Research for Managerial Decision Making
Chapter 2: The Marketing Research Process and Proposals
Part 2: Designing the Marketing Research Project
Chapter 3: Secondary Data, Literature Reviews, and Hypotheses
Chapter 4: Exploratory and Observational Research Designs and Data Collection Approaches
Chapter 5: Descriptive, Predictive and Causal Research Designs
Part 3: Gathering and Collecting Accurate Data
Chapter 6: Sampling: Theory and Methods
Chapter 7: Measurement and Scaling
Chapter 8: Designing the Questionnaire
Part 4: Data Preparation, Analysis, and Reporting the Results
Chapter 9: Qualitative Data Analysis
Chapter 10: Preparing Data for Quantitative Analysis
Chapter 11: Basic Data Analysis for Quantitative Research
People Also Search:
Download full solution manual at: Essentials of Marketing Research 3rd Edition Hair
Download full test bank at: Essentials of Marketing Research 3rd Edition Hair
Download full solution manual + test bank at: Essentials of Marketing Research 3rd Edition Hair
Download full test bank + solution manual at: Essentials of Marketing Research 3rd Edition Hair
testbank download pdf Essentials of Marketing Research 3rd Edition Hair
download scribd Essentials of Marketing Research 3rd Edition Hair
solution manual download pdf Essentials of Marketing Research 3rd Edition Hair
