Integrated Marketing Communications 4th Edition Chitty Test Bank

Integrated Marketing Communications 4th Edition Chitty Test Bank

Product details:

• ISBN-10 ‏ : ‎ 0133157873
• ISBN-13 ‏ : ‎ 978-0133157871
• Author:  Keith J. Tuckwell

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

Integrated Marketing Communications 4th Edition Chitty Solutions Manual

Table contents:

Part 1. Integrated marketing communications : a conceptual framework

1. Integrated marketing communications and brand equity enhancement

2. The communication process

3. Persuasion in marketing communications

4. Market segmentation and brand positioning

Part 2. Managing and planning for integrated marketing communications

5. Establishing objectives and budgeting for IMC campaigns

6. Developing message strategies

7. Media planning and analysis

Part 3. Media channels and IMC elements

8. Broadcast media

9. Print and support media

10. Digital and social media marketing

11. Direct marketing and sales promotion

12. Personal selling and relationship marketing

13. Marketing public relations and sponsorship marketing

Part 4. Evaluating integrated marketing communications

14. Evaluating integrated marketing communication effectiveness.

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