Integrated Marketing Communications 4th Edition Tuckwell Solutions Manual
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Integrated Marketing Communications 4th Edition Tuckwell Solutions Manual.
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Integrated Marketing Communications 4th Edition Tuckwell Solutions Manual
Product details:
- ISBN-10: 0133157873
- ISBN-13: 9780133157871
- Author: Keith J. Tuckwell
Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.
Table contents:
Part I: Understanding Integrated Marketing Communications. Integrated Marketing Communications: An Overview
Strategic Planning Principles
Branding Strategy
Part II: Planning for Integrated Media. Advertising Planning: Creative
Advertising Planning: Broadcast, Print, and Out-of-Home Media
Planning for Direct Response Communications
Planning for Online and Interactive Communications
Part III Planning for Integrated Marketing. Sales Promotion
Public Relations
Experiential Marketing, Events, and Sponsorships
Personal Selling
Part IV Measuring Performance. Evaluating Marketing Communications Programs
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