Consumer Behaviour Buying Having Being Australia 4th Edition Solomon Test Bank

Consumer Behaviour Buying Having Being Australia 4th Edition Solomon Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1488616957
• ISBN-13 ‏ : ‎ 978-1488616952
• Authors: Michael R. Solomon, Rebekah Russell-Bennet, Josephine Previte

Readers are shown the complexity of consumer behaviour theory and are prompted to make sense of the concepts in the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.

Table contents:

Section 1: Foundations of consumer behaviour

1. Buying, having and being
2. Consumer and social well-being

Section 2: Consumers’ hearts and minds

3. Perception

4. Learning and memory

5. Personality

6. Motivation and values

7. The self: mind, gender and body

Section 3: Consumers’ decisions and choices

8. Attitudes and attitude change

9. Individual decision making

10. Buying, using and disposing

Section 4: Consumers in their social and cultural settings

11. Groups and social influence

12. Ethnicity, religion and age

13. Lifestyle, income and social class

14. The culture of consumption

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