Advertising and Integrated Brand Promotion 7th Edition OGuinn Test Bank

Advertising and Integrated Brand Promotion 7th Edition OGuinn Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1285187814
• ISBN-13 ‏ : ‎ 978-1285187815
• Author: Thomas O’Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum

Place yourself in the midst of today’s fast-paced exhilarating world of advertising with O’Guinn/Allen/Semenik/Close’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors’ vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you’ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book’s integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today’s most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book’s focus on real advertising practice is reflected in the book’s contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.

Advertising and Integrated Brand Promotion 7th Edition OGuinn Solutions Manual

Table contents:

Part 1: Advertising and Integrated Brand Promotion in Business and Society

Ch 1: The World of Advertising and Integrated Brand Promotion

Ch 2: The Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media, and Sup

Ch 3: The History of Advertising and Brand Promotion

Ch 4: Social, Ethical, and Regulatory Aspects of Advertising and Promotion

Part 2: Analyzing the Environment for Advertising and Integrated Brand Promotion

Ch 5: Advertising, Integrated Brand Promotion, and Consumer Behavior

Ch 6: Market Segmentation, Positioning, and the Value Proposition

Ch 7: Advertising Research

Ch 8: Planning Advertising and Integrated Brand Promotion

Part 3: The Creative Process

Ch 9: Managing Creativity in Advertising and IBP

Ch 10: Creative Message Strategy

Ch 11: Executing the Creative

Part 4: Placing the Message in Conventional and “New” Media

Ch 12: Media Planning Essentials

Ch 13: Media Planning: Newspapers, Magazines, TV, and Radio

Ch 14: Media Planning: Advertising and IBP in Digital and Social Media

Part 5: Integrated Brand Promotion

Ch 15: Sales Promotion, Point-of-Purchase Advertising, and Support Media

Ch 16: Event Sponsorship, Product Placements, and Branded Entertainment

Ch 17: Integrating Direct Marketing and Personal Selling

Ch 18: Public Relations, Influencer Marketing, and Corporate Advertising

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Advertising and Integrated Brand Promotion 7th

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