Basic Marketing Research Pearson New International Edition 4th Edition Malhotra Test Bank

Instant download Basic Marketing Research Pearson New International Edition 4th Edition Malhotra Test Bank pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 1292020482
• ISBN-13 ‏ : ‎ 978-1292020488
• Author: by Naresh K Malhotra 

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Table of contents:

1. 1. Introduction to Marketing Research
2. 2. Defining the Marketing Research Problem and Developing an Approach
3. 3. Research Design
4. 4. Exploratory Research Design: Secondary Data
5. 5. Exploratory Research Design: Syndicated Sources of Secondary Data
6. 6. Exploratory Research Design: Qualitative Research
7. 7. Descriptive Research Design: Survey and Observation
8. 8. Casual Research Design: Experimentation
9. 9. Measurement and Scaling: Fundamentals and Comparative Scaling
10. 10. Measurement and Scaling: Noncomparative Scaling Techniques
11. 11. Questionnaire and Form Design
12. 12. Sampling: Design and Procedures
13. 13. Sampling: Final and Initial Sample-Size Determination
14. 14. Fieldwork: Data Collection
15. 15. Data Preparation and Analysis Strategy
16. 16. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation
17. 17. Data Analysis: Hypothesis Testing Related to Differences
18. 18. Data Analysis: Correlation and Regression
19. 19. Report Preparation and Presentation

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