BCOM Canadian 1st Edition Lehman Test Bank

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BCOM Canadian 1st Edition Lehman Test Bank.

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BCOM Canadian 1st Edition Lehman Test Bank

Product details:

  • ISBN-10 ‏ : ‎ 0176518444
  • ISBN-13 ‏ : ‎ 978-0176518448
  • Author: Dr. Carol Lehman

Created through a “student-driven, faculty-approved” review process, BCOM is an engaging and accessible learning solution designed to accommodate the diverse lifestyles of today’s learners at a value-based price. BCOM features an engaging layout, high-interest and comprehensive content, current examples, and a personal tone. This is a complete hybrid learning solution, with a number of learning assets found at icanbcom.com. Bring Business Communication to life for your students with BCOM!

Table contents:

  1. Part 1: Communication Foundations
  2. Chapter 1: Establishing a Framework for Business Communication
  3. 1-1 Value of Communication
  4. 1-2 The Communication Process
  5. 1-3 Communicating within Organizations
  6. 1-4 Contextual Forces Influencing Business Communication
  7. Chapter 2: Focusing on Interpersonal and Group Communication
  8. 2-1 Behavioral Theories That Impact Communication
  9. 2-2 Nonverbal Communication
  10. 2-3 Listening as a Communication Skill
  11. 2-4 Group Communication
  12. 2-5 Meeting Management
  13. Part 2: Communication Analysis
  14. Chapter 3: Planning and Decision Making
  15. 3-1 Step 1: Consider the Applicable Contextual Forces
  16. 3-2 Step 2: Determine the Purpose, and Select an Appropriate Channel and Medium
  17. 3-3 Step 3: Envision the Audience
  18. 3-4 Step 4: Adapt the Message to the Audience’s Needs and Concerns
  19. 3-5 Step 5: Organize the Message
  20. Chapter 4: Preparing Written Messages
  21. 4-1 The Genre of Business Writing
  22. 4-2 Effective Introductions, Coherent Paragraphs, and Powerful Sentences
  23. 4-3 Revise to Grab Your Audience’s Attention
  24. 4-4 Improve Readability
  25. 4-5 Proofread and Revise
  26. Part 3: Communication through Voice, Electronic, and Written Messages
  27. Chapter 5: Communicating Electronically
  28. 5-1 Data Security
  29. 5-2 Appropriate Use of Technology
  30. 5-3 Electronic Mail Communication
  31. 5-4 Web Page Communication and Social Media
  32. 5-5 Voice and Wireless Communication
  33. 5-6 Collaborating in Virtual Teams
  34. Chapter 6: Delivering Good- and Neutral-News Messages
  35. 6-1 Deductive Organizational Pattern
  36. 6-2 Good-News Messages
  37. 6-3 Routine Claims
  38. 6-4 Routine Requests
  39. 6-5 Routine Messages about Orders and Credit
  40. 6-6 Procedural Messages
  41. Chapter 7: Delivering Bad-News Messages
  42. 7-1 Choosing an Appropriate Channel and Organizational Pattern
  43. 7-2 Developing a Bad-News Message
  44. 7-3 Refusing a Request
  45. 7-4 Denying a Claim
  46. 7-5 Denying Credit
  47. 7-6 Delivering Constructive Criticism
  48. 7-7 Communicating Negative Organizational News
  49. Chapter 8: Delivering Persuasive Messages
  50. 8-1 Persuasion Strategies
  51. 8-2 Sales Messages
  52. 8-3 Persuasive Requests
  53. Part 4: Communication through Reports and Business Presentations
  54. Chapter 9: Understanding the Report Process and Research Methods
  55. 9-1 Characteristics of Reports
  56. 9-2 Basis for Reports: The Problem-Solving Process
  57. 9-3 Selecting a Method of Gathering Information
  58. 9-4 Collecting and Organizing the Data
  59. 9-5 Arriving at an Answer
  60. Chapter 10: Managing Data and Using Graphics
  61. 10-1 Communicating Quantitative Information
  62. 10-2 Using Graphics
  63. 10-3 Types of Graphic Aids
  64. 10-4 Including Graphics in Text
  65. Chapter 11: Organizing and Preparing Reports and Proposals
  66. 11-1 Parts of a Formal Report
  67. 11-2 Organization of Formal Reports
  68. 11-3 Choosing a Writing Style for Formal Reports
  69. 11-4 Short Reports
  70. 11-5 Proposals
  71. Chapter 12: Designing and Delivering Business Presentations
  72. 12.1 Planning an Effective Business Presentation
  73. 12-2 Organizing the Content
  74. 12-3 Designing Compelling Presentation Visuals
  75. 12-4 Refining Your Delivery
  76. 12-5 Adapting to Alternate Delivery Situations
  77. Part 5: Communication for Employment
  78. Chapter 13: Preparing Resumes and Application Messages
  79. 13-1 Preparing for the Job Search
  80. 13-2 Planning a Targeted Resume
  81. 13-3 Preparing Resumes for Print and Electronic Delivery
  82. 13-4 Supplementing a Resume
  83. 13-5 Composing Application Messages
  84. Chapter 14: Interviewing for a Job and Preparing Employment Messages
  85. 14-1 Understanding Types of Employment Interviews
  86. 14-2 Preparing for an Interview
  87. 14-3 Conducting a Successful Interview
  88. 14-4 Preparing Other Employment Messages
  89. Grammar & Usage Appendix
  90. Style Appendix
  91. References
  92. Index
  93. Chapter Review

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