Business Communication Developing Leaders for a Networked World 1st Edition Cardon Test Bank

Business Communication Developing Leaders for a Networked World 1st Edition Cardon Test Bank

Product details:

• ISBN-10 ‏ : ‎ 9814714658
• ISBN-13 ‏ : ‎ 978-9814714655
• Author: Pete Cardon

Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author’s unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world

Table contents:

Part 1-Introduction to Business Communication
Chapter 1 Establishing Credibility

Part 2-Principles of Interpersonal Communication
Chapter 2 Interpersonal Communication and Emotional Intelligence
Chapter 3 Team Communication and Difficult Conversations
Chapter 4 Global Communication and Diversity

Part 3-Principles for Business Messages
Chapter 5 Creating Effective Business Messages
Chapter 6 Improving Readability with Style and Design
Chapter 7 Email and Other Traditional Tools for Business Communication
Chapter 8 Social Media for Business Communication

Part 4-Types of Business Messages
Chapter 9 Routine Business Messages
Chapter 10 Persuasive Messages
Chapter 11 Bad-News Messages

Part 5-Reports and Presentations
Chapter 12 Research and Business Proposals and Planning Business Reports
Chapter 13 Completing Business Proposals and Business Reports
Chapter 14 Planning Presentations
Chapter 15 Delivering Presentations
Chapter 16 Employment Communications

Appendices
Appendix A Formatting for Letters and Memos
Appendix B Creating Proposals and Business Plans

Chapter Sources
Index
Bonus Content (Available only in the eBook within McGraw Hill Connect.)
Bonus Chapter Crisis Communications and Public Relations Messages
Bonus Appendix Punctuation, Number Usage, and Grammar

People also search:

business communication developing leaders for a networked world 1st edition

business communication developing leaders for a networked world 1st edition pdf

business communication developing leaders for a networked world 1st edition pdf free

business communication developing leaders for a networked world 1st edition download scribd

business communication developing leaders for a networked world 

Instant download after Payment is complete