Business Communication Polishing Your Professional Presence 3rd Edition Shwom Test Bank

Business Communication Polishing Your Professional Presence 3rd Edition Shwom Test Bank

Product details:

• ISBN-10 ‏ : ‎ 0133865614
• ISBN-13 ‏ : ‎ 978-0133865615
• Author: Saddle River

Business Communication: Polishing Your Professional Presence helps readers achieve the highest level of professionalism when conducting business. With a clear communication model that helps readers professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices.

The Third Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising crucial skills such as writing, speaking, critical thinking, and collaborating with peers, Business Communication prepares readers for social and communicative challenges they will face as businesspeople.

Table contents:

PART I: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

1. Developing Your Professional Presence

2. Working with Others: Interpersonal, Intercultural, and Team Communication

3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART II: DELIVERING EFFECTIVE MESSAGES

4. Communicating Routine Messages and Building Goodwill

5. Communicating Persuasive Messages

6. Communicating Bad News

7. Using Social Media in Business

PART III: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING

8. Finding and Evaluating Business Information

9. Preparing Persuasive Business Proposals

10. Preparing Business Reports

11. Preparing and Delivering Business Presentations

PART IV: PERSUADING AN EMPLOYER TO HIRE YOU

12. Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Appendix A: Formats for Business Documents

Appendix B: Documentation and Reference Styles

Appendix C: Grammar, Punctuation, Mechanics, and Conventions

Appendix D: Answer Key to Grammar Exercises

Appendix E: Proofreader’s Marks

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