Business Communication Polishing Your Professional Presence Canadian 1st Edition Shwom Test Bank

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Product Details:

• ISBN-10 ‏ : ‎ 0133427668
• ISBN-13 ‏ : ‎ 978-0133427660
• Author: Barbara Shwom; Lisa Gueldenzoph Snyder; Liz Clarke (Author)

Table of contents:

PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

1. Becoming a Successful Business Communicator

2. Working with Others: Interpersonal, Intercultural, and Team Communication

3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2. DELIVERING EFFECTIVE MESSAGES

4. Communicating Routine Messages and Building Goodwill

5. Communicating Persuasive Messages

6. Communicating Bad News

PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING

7. Finding and Evaluating Business Information

8. Preparing Persuasive Business Proposals

9. Preparing Business Reports

10. Preparing and Delivering Business Presentations

PART 4. PERSUADING AN EMPLOYER TO HIRE YOU

11. Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters

12. Getting the Job—Interviewing and Following Up

Guide to Using Social Media for Business Communication

Appendix A. Formats for Business Documents

Appendix B. Documentation and Reference Styles

Appendix C. Grammar, Punctuation, Mechanics, and Conventions

Appendix D. Answer Key to Grammar Exercises

Appendix E. Proofreader’s Marks

Glossary

Index

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