Business Communication Today 12th Edition Bovee Test Bank

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Business Communication Today 12th Edition Bovee Test Bank.

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Business Communication Today 12th Edition Bovee Test Bank

Product details:

  • ISBN-10 ‏ : ‎ 0132971291
  • ISBN-13 ‏ : ‎ 978-0132971294
  • Author: Courtland L. Bovée, John V. Thill
“Business Communication Today (12th Edition) by Bovee, Courtland L., and Thill, John V. is a comprehensive textbook that covers all aspects of business communication, including writing, presenting, and communicating in the digital age. The 12th edition has been updated to include new information on social media, mobile technology, and other contemporary topics. It also includes practical tips and examples to help students apply what they learn to real-world situations. With a focus on helping students develop the skills they need to be successful in the modern business world, this textbook is an invaluable resource for anyone studying business communication.”
Table contents:

PART I. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1. Achieving Success through Effective Business Communication
2. Mastering Team Skills and Interpersonal Communication
3. Communicating in a World of Diversity

PART II. APPLYING THE THREE-STEP WRITING PROCESS
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages

PART III. CRAFTING BRIEF MESSAGES
7. Electronic Media
8. Social Media
9. Visual Media
10. Writing Routine and Positive Messages
11. Writing Negative Messages
12. Writing Persuasive Messages

PART IV. SUPPORTING MESSAGES WITH QUALITY INFORMATION
13. Finding, Evaluating, and Processing Information

PART V. PLANNING, WRITING, AND COMPLETING REPORTS AND PROPOSALS
14. Planning Reports and Proposals
15. Writing and Completing Reports and Proposals

PART VI. DESIGNING AND DELIVERING ORAL AND ONLINE PRESENTATIONS
16. Developing Oral and Online Presentations
17. Enhancing Presentations with Slides and Other Visuals

PART VII. WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
18. Building Careers and Writing Résumés
19. Applying and Interviewing for Employment

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