Business Research Methods 12th Edition Cooper Solutions Manual
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Business Research Methods 12th Edition Cooper Solutions Manual
Product details:
- ISBN-10 : 0073521507
- ISBN-13 : 978-0073521503
- Author: Donald R. Cooper, Pamela S. Schindler
Table contents:
Part I: Introduction to business research.
1. Research in business
2. Ethics in business research
3. Thinking like a researcher
4. The research process: an overview
5. Clarifying the research question through secondary data and exploration
Part II: The design of business research
6. Research design: an overview
7. Qualitative research
8. Observation studies
9. Experiments
10. Surveys
Part III: The sources and collection of data
11. Measurement
12. Measurement scales
13. Questionnaires and instruments
14. Sampling
Part IV: Analysis and presentation of data.
15. Data preparation and description
16. Exploring, displaying, and examining data
17. Hypothesis testing
18. Measures of association
19. Presenting insights and findings: written reports
20. Presenting insights and findings: oral presentations
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