Business Research Methods 12th Edition Cooper Test Bank
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Business Research Methods 12th Edition Cooper Test Bank
Product details:
- ISBN-10 : 0073521507
- ISBN-13 : 978-0073521503
- Author: Donald R. Cooper, Pamela S. Schindler
Business Research Methods 12th Edition Cooper Solutions Manual
Table contents:
Part I: Introduction to business research.
1. Research in business
2. Ethics in business research
3. Thinking like a researcher
4. The research process: an overview
5. Clarifying the research question through secondary data and exploration
Part II: The design of business research
6. Research design: an overview
7. Qualitative research
8. Observation studies
9. Experiments
10. Surveys
Part III: The sources and collection of data
11. Measurement
12. Measurement scales
13. Questionnaires and instruments
Appendix 13a: Crafting effective measurement questions
14. Sampling
Appendix 14a: Determining sample size
Part IV: Analysis and presentation of data.
15. Data preparation and description
Appendix 15a. Describing data statistically
16. Exploring, displaying, and examining data
17. Hypothesis testing
18. Measures of association
19. Presenting insights and findings: written reports
20. Presenting insights and findings: oral presentations
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