Business to Business Marketing 4th Edition Brennan Solutions Manual

Business to Business Marketing 4th Edition Brennan Solutions Manual

Procduct details:

• ISBN-10 ‏ : ‎ 1473973449
• ISBN-13 ‏ : ‎ 978-1473973442
• Author: Ross Brennan, Louise Canning, Raymond McDowell

Table contents:

Part 1: Fundamentals of Business-to-Business Marketing
Chapter 1: Business-to-Business Markets and Marketing
Chapter 2: Buyer Behaviour
Chapter 3: Inter-firm Relationships and Networks
Part 2: Business-to-Business Marketing Analysis and Strategy
Chapter 4: Responsible Business-to-Business Strategy
Chapter 5: Researching Business-to-business Markets
Chapter 6: Business Market Segmentation
Part 3: Communicating and Interacting with Customers
Chapter 7: Market Communication
Chapter 8: Relationship Communication
Chapter 9: Relationship Portfolios and Key Account Management
Part 4: Managing Marketing Processes
Chapter 10: Managing Product Offerings
Chapter 11: Routes to Market
Chapter 12: Price-setting in Business-to-business Markets

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